A Team Dedicated To Making Your Experience As Elite As You

The CCCSEC is composed of volunteers and Crossville-Cumberland County employees that all have areas of expertise that contribute to the success of an event.  With members of the council such as Parks and Rec directors and community members that work with the hospitality industry, we are well equipped to ensure that an event has a contact for every phase from facility reservations and hotel blocks to hospitality rooms and permitting.


Our Mission is to have a positive impact on our economy and the quality of life for the citizens of Crossville and Cumberland County. We will accomplish this goal by attracting and promoting professional and amateur sporting events and other entertainment events.

Our Goals

  • To recruit new events, assist existing events, and communicate these events to the community and the region.
  • To educate the community on the opportunities and economic impact of sport and event tourism.
  • To coordinate events with hospitality partners, volunteers, local businesses, government organizations and facility directors.

Sports Council Leadership

Chris Peterson Photo

Chris Peterson

Sports Council President

Chris is the owner of Peterson Wealth Advisory, a Registered Investment Advisor firm. He provides fee-only, financial planning and investment management services. Chris is a Certified Financial Planner professional, a member of NAPFA and the Fee-Only Network because he believes that maintaining transparency and high ethical standards are important for financial advisors.

Chris and his wife, April, have three daughters. They are active members in the community including at church, Crossville Rotary, Homestead Elementary and youth sports.

Pepe Perron

Pepe Perron

Board Member

Pepe Perron was Director of Camp Nakanawa, a private summer camp for girls, since 1981.  He has been married to Ann since 1973 and they have three children and four grandchildren.

Pepe has been very active in our Community holding leadership positions in the Crossville-Cumberland County Chamber of Commerce, The Visitor’s Bureau, Sports Council, Cumberland County Playhouse and Fair Park Senior Center.  He is a member of the First United Methodist Church.

Casey Sherrill

Casey Sherrill

Board Member

Casey and her husband Bradley, are Crossville natives who have welcomed their first child into the world, Kyler. She graduated from Tennessee Tech University with both a Bachelors in Business focused in Marketing as well as a Masters in Exercise Science and Sports Management.

Casey worked within TTU Athletics and the Cookeville-Putnam County Sports Tourism before moving back to Crossville where she currently works at Jeff Woods Construction as the Chief Operating Officer. Additionally, Casey is a REALTOR with Weichert Realty, The Webb Agency where she has combined her love of the construction/housing world with her passion for people.

Casey is active in many different organizations throughout the community including a board member of Creative Compassions and the CCCSEC as well as president of the Home Builders Association of Cumberland County. In her free time, she enjoys time with family, hiking, and traveling.

Brock Hill

Board Member

Brock Hill is a Cumberland County and Crossville native.  After graduating from Auburn University, he returned and joined his family retail business, Hill’s Department Store. First established in 1917 and on Main Street since 1929, the building is the current home of Ms. Cam’s (his wife Cameron) Dance Studio. Hill served as Cumberland County Executive/Mayor from 1994-2010 and as Deputy Commissioner for Parks & Conservation from 2011-2019 during the term of Governor Bill Haslam. Among other efforts, Hill served on the initial Planning Committee for the Crossville Recreation (Centennial) Park and on the Board of Directors of Tennessee Parks & Greenways Foundation. He and his wife have three daughters and five grandchildren.

Nicholas Davis CCC Sports Council

Nicholas Davis

Board Member

I am a Crossville native raised to provide others with the very best of myself. Being a 3-sport athlete provided me with many lessons including the power of perseverance with a team first mentality. My wife and I have three children who are active in baseball, basketball and dance. We enjoy coaching their teams and investing in the next generation. My wife’s calling as a licensed marriage and family therapist allows her to assist others in their times of need.

Valorie Douglas

Board Member

Valorie is a native of Cumberland County, mother to a son – Steven and co-owner of a small business in town of 17 years; Make it Personal! Embroidery.

Valorie is active in the community and serves on many boards; the growth of her community is dear to her heart. She currently serves on the board of directors of Crossville Shooting Sports Park as the Secretary, Cumberland County Youth Shooting Team as the Treasurer, Cumberland County Ethics Committee as the General Public Member, Crossville-Cumberland County Chamber of Commerce on the CVB Committee, and serves on the Advisory Committee for the Retail, Hospitality and Tourism Program at TCAT.

Marlo Wright

Board Member

Marlo is a Crossville native and has been the General Agent at Shelter Insurance, Wright Agency LLC since 2005. She has been married to her husband Jay since 2004, and they have two children. Marlo is a graduate of Middle Tennessee State University where she completed her undergraduate degree in Outdoor Recreation in 2004.

Marlo and Jay are both active in the community and are members of Linary Church. They enjoy hiking, camping, mountain biking and kayaking. Marlo also spends time teaching workout classes at The Hangout, LLC.

Chad Christopher

Board Member

Chad Christopher has been a Crossville/Cumberland County resident since 2009.

Chad and his wife, Martha, have 3 small boys and are very involved in church, sports, and the outdoors.

He owns and operates Plateau Creative and serves on several boards.

Chad coaches club soccer and promotes golf, kayaking, & all types of outdoor recreation.

Our Partners Make it Possible

Thank you to the City of Crossville, Crossville-Cumberland County Chamber and Cumberland County for their support in providing funding and support for the Crossville Cumberland County Sports & Event Council.